“Personal Information” is information about you that is personally identifiable to you, like your name, address, email address or phone number, as well as other non-public information that is associated with the foregoing. “Automatically Gathered Information” is information we collect as you visit our site. See “Automatically Gathered Information” below for more information. “Anonymous Information” means information that is not associated with or linked to your Personal Information. See “Anonymous Information” below for more information. “Screen name” can be either the User’s first name or another designated name to anonymously identify the User.
1. Information We Collect
If you register with the Site, we collect and store Personal Information that specifically identifies you or the account you set up with Big Fat Cake (your “Account”). At this time, the most information you would be required to submit is your first name, last name, User ID, password, street address, city, state, zip/postal code, country, phone number, email address and valid financial account (ie. credit card) information. Other information requested on our Registration page is optional. We may, in the future, include other optional requests for information from you to help us tailor the Site for you and deliver personalized information to you.
Use of portions of the Site requires you to establish a User ID and password. You agree that you will be responsible for maintaining your password as confidential and for any activity that occurs on your Account as a result of you sharing your password with another or failing to protect it. Big Fat Cake is not responsible for any loss or damage arising from your failure to maintain the confidentiality of your password.
Occasionally, Big Fat Cake may offer contests to qualifying Users in which we ask for contact and demographic information such as name, email address and mailing address. Except with respect to any contest partners, none of the contest results are shared with third parties in a personally identifiable form. Information we gather through a contest may also be disclosed to third parties as necessary for prize fulfillment and other aspects of any contest or similar offering.
Automatically Gathered Information
2. How We Collect Your Information
The first thing to remember about privacy is that there is only so much information that any website can collect without your answering of specific questions. Big Fat Cake logs IP addresses (in other words, the location of your computer on the Internet) for system administration, troubleshooting, and to examine overall traffic trends. (For example, IP addresses help us determine the percentage of people coming from various online gateways, such as Yahoo! or America Online.) This information, in aggregate form, is recorded for administrative purposes only. IP addresses are not linked to any personal information.
Big Fat Cake uses a cookie, a small data file stored on your computer, to customize portions of our site to your preferences. For example, Big Fat Cake uses a cookie to identify you as a Big Fat Cake member and to make sure that only you have access to, for example, your own personal wedding budget and calendar. This way, you answer certain questions only once and not every time you participate in an activity or event. You provide that information when you register with Big Fat Cake, and only Big Fat Cake has access to that information. If you choose set up your browser to reject all cookies, please understand that you may be limited to some the areas or functionality within our site.
You can browse Big Fat Cake and read our editorial content without registering or providing any personal information. However, in order to take advantage of our personalized services, you are required to provide us with information such as your name, email address, real-world address, wedding date, and role in the wedding. We collect similar information from users who choose to participate in our contests and promotional events. We always let you know before we collect any personal information from you.
If you choose to post comments on our website, you should be aware that any personally identifiable information you submit in the comment is public and can be read, collected, or used by other users of those areas, and could be used to send you unsolicited messages. Comments are publicly associated with your screen name but Personal Information, such as email address, is not shared unless the you submit in the comment. We are not responsible for any personally identifiable information you choose to submit in your comment.
3. What We Do With the Information We Collect
Information we collect from your membership helps us to improve our content, customize certain pages for you, and update you about Big Fat Cake.
We use Personal Information for our own internal purposes, including contacting you via email to inform you about updates to our Services and providing you with information relating to e-commerce transactions that you conduct on the Site. We reserve the right to disclose your information as required by law. We do not rent or sell our individual Users’ Personal Information to third parties. We do, however, provide you with the opportunity to receive newsletters via email. If you decide to opt in to receive newsletters, you may opt out of receiving these newsletters at any time. We also reserve the right to transfer your Personal Information as part of a transfer of all or part of Big Fat Cake’s assets to a buyer, as described in “Acquisition,” below.
The Big Fat Cake Reviews System
The Big Fat Cake Vendor Review system represents a central repository for ratings and reviews of wedding vendors by their customers (engaged couples or married couples). When you submit a review or a counter-review on the Big Fat Cake Site, your Big Fat Cake Screen name will be made available as part of the review posting. If you provide a review for a vendor that is not yet part of our catalog, or if you add a new vendor to your planning tools, we will use the information that you provide about the vendor to notify the vendor that a review has been completed and that we are adding the vendor to our catalog. We will also seek that vendor’s greater involvement with our Site. Your Personal Information will NOT be made available or public as part of the Vendor Review system as you have the option to hide your profile under a unique Big Fat Cake Screen name.
Big Fat Cake Vendor Directory
The Big Fat Cake Directory provides a listing by sortable category/fields of participating Big Fat Cake Vendors as well as a listing of local businesses. If a Big Fat Cake Vendor is registered, the vendor’s Storefront will be made available on the Directory unless the vendor chooses to unregister from the Site.
We may create Anonymous Information records from Personal Information by excluding information (such as names) that makes the information personally identifiable to you. We may use this Anonymous Information to analyze inquiry, request and usage patterns so that we may enhance Services and the Site. We reserve the right to use and disclose Anonymous Information to third parties in our discretion. “Anonymous Information” means information that is not associated with or linked to your Personal Information; Anonymous Information does not permit the identification of individual persons.
Comments Submitted by Users
Big Fat Cake constantly seeks to improve the quality of the services we provide and the User experience on the Site. We value your input and encourage you to help us expand and make improvements to the Site by providing us with any thoughts or comments you might have regarding our services or the operation of the Site. You can submit any comments you have to us by clicking on the link “Feedback” at the right of most of the pages on the Site or by clicking on the “Contact Us” link found at the bottom of all pages. Submitting comments via the “Feedback” page will not cause you to receive any secondary or promotional material, unless specifically requested by you. All ideas, suggestions comments and proposals you send to Big Fat Cake (collectively, “Submissions”) are non-confidential and shall become the sole property of Big Fat Cake. Big Fat Cake shall own all rights therein, including all intellectual property rights. Big Fat Cake shall be entitled to use and/or disseminate the Submissions in any manner and for any purpose whatsoever, commercial or otherwise, without compensation or credit to you. We will not identify you as the source of a suggestion or comment without your consent.
4. Other Sites
Big Fat Cake contains links to other websites. We cannot be responsible for their content or for private information that you may choose to share with them nor do we endorse those sites. Please note: Information you release directly to parties who provide services to Big Fat Cake, such as any vendors in Big Fat Cake Vendor Directory or other sites you encounter on the Internet (even sites that are co-branded with Big Fat Cake) may be subject to different rules of use or disclosure. We encourage you to investigate and ask questions before disclosing personal information to third parties. We encourage you to read the posted privacy statement of that Web Site whenever interacting with any Web Site.
5. Changing Your Personal Information
You can access or update your personal information at any time.
Updating Your Personal Information and Opting Out
This Site gives the following options for changing and modifying information previously provided:
1. You may update your registration information using the account management tools after you login to Site.
2. You may update your credit card information using the account management tools of the Site.
3. This Site provides Users the opportunity to opt out of receiving promotional email communications from Big Fat Cake through the account management tools. However, you may not opt out of receiving administrative communications from Big Fat Cake regarding the Services or the Site, except by terminating your membership. In addition, you may not opt out of Big Fat Cake sending you legal notices related to the Services or the Site.
Terminating Your Membership/Account
We save your Personal Information until your membership with us is terminated and you unsubscribe to email notifications. To terminate your membership, contact Customer Service at email@example.com. If you terminate your membership, your Personal/Profile Information cannot be recovered. You may continue to receive email communications for a short period of time until we have updated all of our databases. After termination of your membership, your Personal Information may remain on our archived database and records. Notwithstanding the above, we will maintain information on Users who have been removed for violating our Membership Agreement, and we will maintain email addresses in our unsubscribe lists.
Big Fat Cake treats Personal Information with the utmost respect. All information described above is stored on restricted database servers.
6. Our Security Procedures
Your privacy is very important to us, but due to the existing legal regulatory and security environment, we cannot fully ensure that your private communications and other personally identifiable information will not be disclosed to third parties. Under certain circumstances, the government or third parties may unlawfully intercept or access transmissions or private communications. Additionally, in the unlikely event we need to investigate or resolve possible problems or inquiries, we can disclose any information about you to private entities, law enforcement, or other government officials as we, in our sole discretion, believe necessary or appropriate.
7. Legal Disclaimer
Big Fat Cake cooperates with all law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud, theft, harassment and other rights. We can (and you authorize us to) disclose any information about you if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; (b) protect or defend the rights or property of Big Fat Cake or third parties; or (c) assist in any investigation.
Big Fat Cake Web sites are designed and intended for use by adults. We do not intentionally gather Personal Information about Visitors who are under the age of 18.
8. Notice of Changes
If at some point in the future, there is a change to our information usage practices that affect your personally identifiable information, we will notify you by blog or by email of the relevant changes. We will also post the changes in our privacy statement 30 days prior to a change. You should also check this posted privacy statement for changes.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, or by means of a notice on our home page.
We hope this policy clarifies our procedures regarding your personal information. If you have any questions about the security at our website, you can send an email to firstname.lastname@example.org.