Privacy Policy

Big Fat Cake, Inc. (“Company”, “us” or “we”) respects the privacy of the visitors to its Web site, Big Fat (“Site”). This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use and disclosure of Personal Information, Automatically Gathered Information” and “Anonymous Information” (each defined below) you submit to us or which we gather when you visit our Site. This Privacy Policy is hereby incorporated in our Terms of Use Agreement, and by registering for a User Account on the Site you accept the terms of this Privacy Policy. This Privacy Policy is effective as of April 1, 2011.

This Privacy Policy applies to ALL users, including those just visiting this Site (“Users”).
“Personal Information” is information about you that is personally identifiable to you, like your name, address, email address or phone number, as well as other non-public information that is associated with the foregoing. “Automatically Gathered Information” is information we collect as you visit our site. See “Automatically Gathered Information” below for more information. “Anonymous Information” means information that is not associated with or linked to your Personal Information. See “Anonymous Information” below for more information. “Screen name” can be either the User’s first name or another designated name to anonymously identify the User.

By using the Site, you agree to the terms of this Privacy Policy, and you expressly consent to the processing of your Personal Information according to this Privacy Policy by us or by third parties with whom we have a relationship. Your Personal Information may be processed by Big Fat Cake in the country where it was collected, as well as other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country. In addition, in the event you contact Big Fat Cake via telephone, you understand, acknowledge and agree that such phone conversations may be recorded.

1. Information We Collect
If you register with the Site, we collect and store Personal Information that specifically identifies you or the account you set up with Big Fat Cake (your “Account”). At this time, the most information you would be required to submit is your first name, last name, User ID, password, street address, city, state, zip/postal code, country, phone number, email address and valid financial account (ie. credit card) information. Other information requested on our Registration page is optional. We may, in the future, include other optional requests for information from you to help us tailor the Site for you and deliver personalized information to you.

Use of portions of the Site requires you to establish a User ID and password. You agree that you will be responsible for maintaining your password as confidential and for any activity that occurs on your Account as a result of you sharing your password with another or failing to protect it. Big Fat Cake is not responsible for any loss or damage arising from your failure to maintain the confidentiality of your password.

Online Contests
Occasionally, Big Fat Cake may offer contests to qualifying Users in which we ask for contact and demographic information such as name, email address and mailing address. Except with respect to any contest partners, none of the contest results are shared with third parties in a personally identifiable form. Information we gather through a contest may also be disclosed to third parties as necessary for prize fulfillment and other aspects of any contest or similar offering.

Automatically Gathered Information
Big Fat Cake automatically collects browser type and browser software version to tailor the presentation of the Site and the Services to the User’s platform and to maintain a record of the User’s activity on the Site. Big Fat Cake uses cookies to enable Users to specify unique preferences and to track User trends and patterns. Users always have the option of disabling cookies via their browser preferences. If you disable cookies on your browser, please note that some parts of our Site may not function as effectively or may be considerably slower. As an automatic process, our Web server software records a log file of IP addresses that access the Site.

Public Information
As part of registration, you may set up a User Profile or Vendor Profile describing your business or your wedding (Wedding Plan), which can be displayed anonymously. This profile will be publicly available as a default. You will have the ability to hide Personal Information under your Profile Settings. Once you choose to hide your profile, it may take some time for the search engines (eg, Google, Yahoo, MSN, etc) to cycle out their cached search results which may temporarily contain your Personal Information. Big Fat Cake does not have direct control over the timeliness of this process. Big Fat Cake will not have any obligation under this Privacy Policy with respect to information in your Profile or information you voluntarily provide to other Users via the Site.

2. How We Collect Your Information
The first thing to remember about privacy is that there is only so much information that any website can collect without your answering of specific questions. Big Fat Cake logs IP addresses (in other words, the location of your computer on the Internet) for system administration, troubleshooting, and to examine overall traffic trends. (For example, IP addresses help us determine the percentage of people coming from various online gateways, such as Yahoo! or America Online.) This information, in aggregate form, is recorded for administrative purposes only. IP addresses are not linked to any personal information.

Big Fat Cake uses a cookie, a small data file stored on your computer, to customize portions of our site to your preferences. For example, Big Fat Cake uses a cookie to identify you as a Big Fat Cake member and to make sure that only you have access to, for example, your own personal wedding budget and calendar. This way, you answer certain questions only once and not every time you participate in an activity or event. You provide that information when you register with Big Fat Cake, and only Big Fat Cake has access to that information. If you choose set up your browser to reject all cookies, please understand that you may be limited to some the areas or functionality within our site.

Some of the advertisements that appear on Big Fat Cake’s web site(s) are delivered to you by national internet advertising and application company such as Cox Digital Solutions.  This company utilizes certain technologies to deliver advertisements and marketing messages and to collect anonymous information about your visit to our site(s), including information about the banner ads they display, and cookie they place on your computer and your IP address. To opt out of information collection by Cox Digital Solutions, or to obtain information about the technologies they use or their own privacy policy, please visit their website at:

You can browse Big Fat Cake and read our editorial content without registering or providing any personal information. However, in order to take advantage of our personalized services, you are required to provide us with information such as your name, email address, real-world address, wedding date, and role in the wedding. We collect similar information from users who choose to participate in our contests and promotional events. We always let you know before we collect any personal information from you.

If you choose to post comments on our website, you should be aware that any personally identifiable information you submit in the comment is public and can be read, collected, or used by other users of those areas, and could be used to send you unsolicited messages. Comments are publicly associated with your screen name but Personal Information, such as email address, is not shared unless the you submit in the comment. We are not responsible for any personally identifiable information you choose to submit in your comment.

3. What We Do With the Information We Collect
Information we collect from your membership helps us to improve our content, customize certain pages for you, and update you about Big Fat Cake.

We are a member of the Facebook Beacon Program. If you are a member of Facebook, and are logged in to Facebook during the same time as you are logged into the Site, we may share information regarding your activities on our site with Facebook pursuant to your authorization. If you agree to give Facebook access to this information, Facebook may publish it on your Facebook profile, send it to your “friends” in a News Feed, and use it to improve its site or services or for other purposes. We do not control Facebook’s privacy policy, and its privacy policy will govern its use of your information once it has been shared by us. We assume no liability for Facebook’s actions with respect to its use of your information or otherwise. Accordingly, we suggest that you if you plan to authorize the transfer of your personal information retrieved on to Facebook, you first review Facebook’s privacy policy.

Registration Information
We use Personal Information for our own internal purposes, including contacting you via email to inform you about updates to our Services and providing you with information relating to e-commerce transactions that you conduct on the Site. We reserve the right to disclose your information as required by law. We do not rent or sell our individual Users’ Personal Information to third parties. We do, however, provide you with the opportunity to receive newsletters via email. If you decide to opt in to receive newsletters, you may opt out of receiving these newsletters at any time. We also reserve the right to transfer your Personal Information as part of a transfer of all or part of Big Fat Cake’s assets to a buyer, as described in “Acquisition,” below.

The Big Fat Cake Reviews System
The Big Fat Cake Vendor Review system represents a central repository for ratings and reviews of wedding vendors by their customers (engaged couples or married couples). When you submit a review or a counter-review on the Big Fat Cake Site, your Big Fat Cake Screen name will be made available as part of the review posting. If you provide a review for a vendor that is not yet part of our catalog, or if you add a new vendor to your planning tools, we will use the information that you provide about the vendor to notify the vendor that a review has been completed and that we are adding the vendor to our catalog. We will also seek that vendor’s greater involvement with our Site. Your Personal Information will NOT be made available or public as part of the Vendor Review system as you have the option to hide your profile under a unique Big Fat Cake Screen name.

Big Fat Cake Vendor Directory
The Big Fat Cake Directory provides a listing by sortable category/fields of participating Big Fat Cake Vendors as well as a listing of local businesses. If a Big Fat Cake Vendor is registered, the vendor’s Storefront will be made available on the Directory unless the vendor chooses to unregister from the Site.

Anonymous Information
We may create Anonymous Information records from Personal Information by excluding information (such as names) that makes the information personally identifiable to you. We may use this Anonymous Information to analyze inquiry, request and usage patterns so that we may enhance Services and the Site. We reserve the right to use and disclose Anonymous Information to third parties in our discretion. “Anonymous Information” means information that is not associated with or linked to your Personal Information; Anonymous Information does not permit the identification of individual persons.

Comments Submitted by Users
Big Fat Cake constantly seeks to improve the quality of the services we provide and the User experience on the Site. We value your input and encourage you to help us expand and make improvements to the Site by providing us with any thoughts or comments you might have regarding our services or the operation of the Site. You can submit any comments you have to us by clicking on the link “Feedback” at the right of most of the pages on the Site or by clicking on the “Contact Us” link found at the bottom of all pages. Submitting comments via the “Feedback” page will not cause you to receive any secondary or promotional material, unless specifically requested by you. All ideas, suggestions comments and proposals you send to Big Fat Cake (collectively, “Submissions”) are non-confidential and shall become the sole property of Big Fat Cake. Big Fat Cake shall own all rights therein, including all intellectual property rights. Big Fat Cake shall be entitled to use and/or disseminate the Submissions in any manner and for any purpose whatsoever, commercial or otherwise, without compensation or credit to you. We will not identify you as the source of a suggestion or comment without your consent.

4. Other Sites
Big Fat Cake contains links to other websites. We cannot be responsible for their content or for private information that you may choose to share with them nor do we endorse those sites. Please note: Information you release directly to parties who provide services to Big Fat Cake, such as any vendors in Big Fat Cake Vendor Directory or other sites you encounter on the Internet (even sites that are co-branded with Big Fat Cake) may be subject to different rules of use or disclosure. We encourage you to investigate and ask questions before disclosing personal information to third parties. We encourage you to read the posted privacy statement of that Web Site whenever interacting with any Web Site.

5. Changing Your Personal Information
You can access or update your personal information at any time.
Updating Your Personal Information and Opting Out
This Site gives the following options for changing and modifying information previously provided:

1. You may update your registration information using the account management tools after you login to Site.
2. You may update your credit card information using the account management tools of the Site.
3. This Site provides Users the opportunity to opt out of receiving promotional email communications from Big Fat Cake through the account management tools. However, you may not opt out of receiving administrative communications from Big Fat Cake regarding the Services or the Site, except by terminating your membership. In addition, you may not opt out of Big Fat Cake sending you legal notices related to the Services or the Site.

Terminating Your Membership/Account
We save your Personal Information until your membership with us is terminated and you unsubscribe to email notifications. To terminate your membership, contact Customer Service at If you terminate your membership, your Personal/Profile Information cannot be recovered. You may continue to receive email communications for a short period of time until we have updated all of our databases. After termination of your membership, your Personal Information may remain on our archived database and records. Notwithstanding the above, we will maintain information on Users who have been removed for violating our Membership Agreement, and we will maintain email addresses in our unsubscribe lists.

Big Fat Cake treats Personal Information with the utmost respect. All information described above is stored on restricted database servers.

6. Our Security Procedures
Your privacy is very important to us, but due to the existing legal regulatory and security environment, we cannot fully ensure that your private communications and other personally identifiable information will not be disclosed to third parties. Under certain circumstances, the government or third parties may unlawfully intercept or access transmissions or private communications. Additionally, in the unlikely event we need to investigate or resolve possible problems or inquiries, we can disclose any information about you to private entities, law enforcement, or other government officials as we, in our sole discretion, believe necessary or appropriate.

7. Legal Disclaimer
Big Fat Cake cooperates with all law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud, theft, harassment and other rights. We can (and you authorize us to) disclose any information about you if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; (b) protect or defend the rights or property of Big Fat Cake or third parties; or (c) assist in any investigation.

Regarding Children
Big Fat Cake Web sites are designed and intended for use by adults. We do not intentionally gather Personal Information about Visitors who are under the age of 18.

If our company or our assets related to the Site are acquired by another company, that company will possess the Personal Information collected by us and it will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy. This Privacy Policy inures to the benefit of successors and assigns of Big Fat Cake.

8. Notice of Changes
If at some point in the future, there is a change to our information usage practices that affect your personally identifiable information, we will notify you by blog or by email of the relevant changes. We will also post the changes in our privacy statement 30 days prior to a change. You should also check this posted privacy statement for changes.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, or by means of a notice on our home page.

We hope this policy clarifies our procedures regarding your personal information. If you have any questions about the security at our website, you can send an email to